👋 Hey!
This week's all about platform power moves and creator wins. Beehiiv just dropped their Website Builder, while Buttondown is making subscriber management smoother than ever. Plus, we're dissecting how The Product Compass hit $25K/month and why Morning Brew saved $100K with one smart automation move.
Ready to level up your newsletter game? Let's dive in! 👇
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🔥 This Week's Hot Takes
Buttondown lets subscribers update their own email addresses. No more losing subscribers to bounced emails—they can fix typos and update info themselves, keeping your list clean without you lifting a finger.
Beehiiv launches Website Builder for all paid users. Build stunning, conversion-optimized newsletter landing pages in minutes—no coding required, just drag, drop, and watch your subscriber count soar.
Email tracking pixels lose effectiveness as privacy wins. Open rates are becoming unreliable—smart newsletter creators focus on engagement metrics and replies instead of vanity numbers.
Morning Brew adds 15K+ subscribers, saves $100K with iterable automation. AI-powered personalization and predictive insights deliver measurable growth and huge savings for large newsletters—worth testing for any operator.
Metro sees surge in sign-ups after newsletter UX overhaul. Clear, simple sign-up flows can instantly boost list growth for any newsletter operator—proving design matters as much as content.
💡 Growth Hack of the Week
Launch a LinkedIn Newsletter for Free Subscriber Growth
How: Create a LinkedIn newsletter with a clear title like "[Topic] for [Audience]" and a professional banner. LinkedIn automatically invites your followers to subscribe—free marketing before you write a word.
Why: Direct inbox delivery bypasses website friction, and LinkedIn's algorithm promotes newsletter creators heavily.
The System: Plan 3 months of content in advance, use a consistent structure (personal story + resources + monthly offers), and track performance with UTM links.
Expected Result: 1,000+ subscribers within weeks. One creator hit 8,000 subscribers in 3 months with zero promotion.
Pro Tip: Use newsletter issues to drive traffic to your main email list with lead magnets—double your subscriber growth.
Spotlight: The Product Compass (114K+ subscribers, $25K/month)
What Works:
Clear North Star Metric: Tracks shares per week to drive value-focused content.
Multi-Channel Growth: LinkedIn + Substack Notes + X + recommendations.
Data-Driven Decisions: Daily metrics tracking with constant experimentation.
Creator Quote: "Look at the data daily, form hypotheses, and run experiments to maximize your learning speed."
🛠️ Tool of the Week
Mailchimp Content Creation Tools
Why You'll Love It: AI-powered copy, on-brand designs, A/B testing, plus Canva and Shutterstock integrations—all in one platform
Best For: Newsletter creators who want personalized, visually consistent campaigns with real-time optimization tips
🧰 Toolbox Updates
Latest Additions to Our Newsletter Toolbox Database
New Tools This Week:
Deals & Promotions:
beehiiv: Get a 30-day trial + 20% OFF for 3 months using this link.
Unsplash Plus: Get unlimited premium stock photos for a year for just $48.
By the Numbers: 225 tools and counting in toolbox of your dreams!
🧪 A/B Test of the Week
Inspiration: Every.org discovered a surge of "rage clicks" on donation forms with two competing CTAs—users got confused about which button to click.
Newsletter Application: Test single "Subscribe Now" button vs. multiple options like "Subscribe Free," "Get Weekly Updates," and "Join Community".
Result: Every.org saw a 26.5% increase in conversions by splitting their form into separate pages with one clear call-to-action (CTA) each.
Takeaway: Choice paralysis kills conversions—give newsletter visitors one clear, compelling action instead of multiple competing options.
⚙️ Automation Deep Dive
Mailchimp + Shopify: Welcome Series That Converts
Before: New e-commerce subscribers waited days for their first contact, missing early sales opportunities.
After: Shopify integration triggers an instant welcome sequence with brand intro and targeted product offers.
Result: 70% higher onboarding open rates and 20% increase in first-purchase conversions.
😂 Meme of the Week
Newsletter creator at 11:59 PM Sunday: "I'll just quickly write tomorrow's newsletter." Also newsletter creator at 2:47 AM Monday: "Why did I think a 3,000-word deep dive on email deliverability was a 'quick' idea?"
🔗 Quick Links
Thanks for reading,
BEFORE YOU GO
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