👋 Hey!
This week's packed with serious monetization moves and community-building gold! From ChatGPT’s effects on your brain to AI tools slashing creation time in half, plus real revenue wins that'll make you rethink your strategy. Ready to turn readers into revenue? Let's dive in! 👇
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🔥 This Week's Hot Takes
Gmail launches one-click newsletter management on the web. Subscribers can now easily unsubscribe en masse—newsletters must up their engagement game to avoid mass deletions.
ChatGPT usage may impact your brain, warns MIT study. Newsletter creators relying heavily on AI tools should balance efficiency with creativity to avoid potential cognitive drawbacks.
LinkedIn rolls out video covers for newsletters. Auto-play video covers let creators grab attention, boost engagement, and drive more subscriptions right from the LinkedIn feed.
Proton Mail rolls out “Newsletters view”. Easier bulk unsubscribes mean newsletter creators must earn their spot, or risk being filtered out fast.
AI newsletters surge as founders' must-reads in 2025. Featuring 2M+ subscribers, top AI newsletters are now critical for curating trends and practical tools—less noise, more action.
Shopify products are now fully shoppable inside Kit emails. Newsletter operators can drive more sales by embedding products, syncing customer data, and triggering automations directly in their emails.
💡 Growth Hack of the Week
Webinar Collabs: Outconvert Paid Ads Every Time
How: Partner with a similar-sized niche newsletter. Set a signup target before greenlighting. Promote the webinar across 3-4 email sends (tease > pitch > reminder). Add a live, personalized bonus (like a teardown or giveaway). Tie conversions to an affiliate setup for both sides.
Why: According to this case study, collab webinars are highly actionable and create real-time urgency, boosting attendance and engagement way above paid channels.
Expected Result: 40%+ conversion rate from signups—outperforming Meta/Google Ads and driving more recurring revenue for both newsletters.
Spotlight: This Week in Social Media (TWISM)
What Works:
No-Fluff News: Major news and developments from the social networks (e.g., Facebook, Instagram, X, TikTok, LinkedIn) are relayed in an easy-to-read manner.
Curated Categories: Organized sections, such as "Tools of the Week," "Case Study of the Week," and "Creator of the Week," make content scannable and actionable.
Community Voice: Personal commentary (~TWISM) adds authentic opinions, turning curation into conversation.
Multi-Format Curation: Covers tutorials, tools, podcasts, memes, and infographics—hitting every content preference in one newsletter.
Consistent Structure: 80k+ subscribers know exactly where to find what they need, building habit-forming engagement.
Creator Quote:
"Go BIG or go home!"
Want to master curation-based newsletters? Study how TWISM turns content aggregation into community conversation with intelligent categorization and authentic commentary!
🛠️ Tool of the Week
Why You'll Love It: Cuts your newsletter creation time to under 30 minutes while matching your writing style—just upload your past issues and go!
Best For: Busy solo creators, small teams craving speed, and anyone who wants AI to nail their voice. Check it out!
🧪 A/B Test of the Week
Result: Freebie page converted 25% of visitors (50 subs/200+ visits) versus 15% for the simple page (15 subs/100+ visits)—a 67% increase in conversions.
Takeaway: Lead magnets like checklists or swipe files can double or triple sign-up rates. Always offer clear, instant value up front!
⚙️ Automation Deep Dive
Kit + Linktree: Instant Lead Sync Automation
Before: Manually exporting leads from Linktree and uploading CSVs to your newsletter tool.
After: Linktree signups, downloads, and contact form leads automatically flow right into your Kit workspace with no manual steps.
Result: Save hours per month and start nurturing new subscribers instantly—no lead left behind!
Get the Linktree app for Kit now and automate your lead capture workflow.
😂 Meme of the Week
The moment you realize that you definitely need epic growth strategies…
🔗 Quick Links
Questions? Just write a comment below. I read all comments and respond to them.
Thanks for reading,
Eren Daskesen
BEFORE YOU GO
📢 Want to automate your newsletter and reclaim your time?
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If you have something important to share, you are a writer. If you are a writer, you need HeyNews to create unique and engaging content easily.
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So what are you waiting for? Don’t you want to grow your newsletter? Of course you do. C’mon now.