👋 Hey!
Ready for the good stuff? This week's packed with real creator wins, platform power moves, and tactical growth strategies you can steal. From live events driving serious revenue to AI automations that actually work, we're diving deep into what's making newsletters profitable right now. Ready to level up?
Let's dive in! 👇
⚡ Your Newsletter Should Be Your Money Machine
See exactly how we 2x'd TWISM's income in 90 days (and can do the same for you).
🔥 Limited Premium Newsletter Ad Spots
Reach highly engaged audiences through our portfolio of trusted newsletters.
🔥 This Week's Hot Takes
Skip overplanning when starting your newsletter. Focus on building community and validating content before obsessing over tools, landing pages, or paid ads. Validation beats perfection every time.
Kit adds real-time edit locking for broadcasts. No more accidental overwrites, collaboration just got safer and smoother for newsletter teams working together.
Gmail's relevance shakeup redefines newsletter visibility. Newsletters now get ranked by engagement, not chronology. Gmail’s new feature boosts opens, or gets the newsletter buried, making list hygiene essential.
OpenAI unveils ChatGPT Pulse for AI-powered morning briefings. AI now proactively curates personalized news, making competition for inbox attention fiercer than ever for creators.
💡 Growth Hack of the Week
Host Live Events to Drive Growth and Revenue
How: Newsletter operators can now drive subscriber growth and revenue by hosting creative, high-margin live events tailored to their audiences, from intimate workshops to large conferences.
Why: In-person experiences create deeper connections than any email can. Attendees become your most loyal subscribers and best advocates.
The System: Start small with local meetups, capture emails at registration, offer exclusive content to attendees, and use the event as content for future newsletters.
Expected Result: 25-40% of attendees convert to paid subscribers within 3 months. Events also generate sponsorship revenue and partnership opportunities.
Pro Tip: Record sessions and gate the content as a lead magnet for subscribers who couldn't attend!
Spotlight: Taypedia
What Works:
Hyper-targeted content for a passionate niche (Swifties) with an authentic voice.
Leveraged high-value giveaways to 10x audience growth in months.
Used the newsletter as a launchpad for a new startup and a steady user acquisition source.
Built trust that translated into follower loyalty across new projects.
Creator Quote:
"When readers trust you as a person, they're more likely to follow you into new projects."
Want the complete playbook? Check out how a Swiftie newsletter became a pop culture social network.
🛠️ Tool of the Week
Why You'll Love It: A curated discovery platform where you can find and compare the best newsletters across different categories, niches, and topics, all in one place with reviews and pricing details.
Best For: Newsletter creators researching their competition, finding inspiration, or discovering cross-promotion partners. Also perfect for readers looking to discover quality newsletters worth subscribing to.
Pro Tip: Submit your own newsletter to get discovered by thousands of newsletter enthusiasts actively searching for new content!
🧪 A/B Test of the Week
Result: The subject line "[Ebook] Why You're Crazy to Spend on SEM But Not A/B Testing" resulted in 30% more button clicks than the same subject line without the "[Ebook]" prefix.
Takeaway: Content type indicators in brackets help readers instantly understand what they're getting, reducing friction and boosting click-through rates. Test bracketed prefixes like [Guide], [Video], [Case Study] to see what resonates with your audience.
⚙️ Automation Deep Dive
Buttondown + WordPress: Automated Blog-to-Newsletter Publishing
Before: Manual copy-pasting every blog post into an email newsletter; time-consuming and error-prone.
After: Buttondown's RSS-to-email feature auto-publishes every new WordPress (or any blog with RSS) post as a newsletter. One click and you're everywhere.
Result: Zero duplication, instant delivery to subscribers, and total content control. Creators like Cybercultural's Richard MacManus report less friction and more consistency.
Try it: Set up your own RSS-to-email workflow in Buttondown's settings and skip manual sends for good!
😂 Meme of the Week
When you spend 3 hours designing the perfect newsletter header but only 10 minutes on the actual content, and your subscribers reply asking for "more substance, less sparkle." ✨📧
🔗 Quick Links
Questions? Just write a comment below. I read all the comments and respond to them.
Thanks for reading,
Eren Daskesen
BEFORE YOU GO
📢 Want to automate your newsletter and reclaim your time?
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So what are you waiting for? Don’t you want to grow your newsletter? Of course, you do. C’mon now.