📧 Meta Ad Traps to Avoid

👋 Hey!

This week's packed with powerful platform updates, proven monetization wins, and automation workflows that'll save you hours. From AI-powered workflows to newsletter design breakthroughs, we're diving into what's actually working for creators right now.

Let's dive in! 👇

Newsletter ads on Meta require serious caution before you spend big. Paid growth on Meta sounds easy, but most newsletter creators overspend fast without understanding the real pitfalls and cost-per-subscriber economics.

Buttondown explains mass duplicate email glitch in public postmortem. Even top platforms face deliverability hiccups; this reminds all operators to monitor sending logic closely and set up strong alerting for email duplication issues.

1440 pivots from newsletter to explainer destination. Shows how large newsletters can expand their brand and diversify traffic beyond the inbox; an important signal for a long-term growth strategy.

Five AI prompts can transform your newsletter workflow. Streamlining research, editing, and ideation with AI frees up time and boosts content quality for creators at every level, no more staring at blank pages.

Start 'Why' with List Segmentation

How: Before creating segments, ask, "Why does this group need different content?" Map subscriber behaviors, interests, and goals, then build segments that align emails with real needs.

Why: Starting segmentation with 'why' aligns emails with real subscriber needs, boosting engagement, relevance, and ultimately, revenue.

Expected Result: Better open rates, higher CTR, and stronger subscriber relationships when every email feels personally relevant.

Spotlight: Digitally Literate Newsletter Garden

What Works:

"After 400 linear issues, I realized content shouldn't be buried—readers deserve to explore evolving ideas in context."

Curious about the garden model? Deep dive here.

Flodesk

Why You'll Love It: Stunning email templates that look professionally designed, flat-rate pricing at $38/month for unlimited subscribers (no penalties for growth), and new ManyChat integration for rapid list building from social media. Plus, integrated Checkout pages with zero platform fees, you only pay Stripe processing fees.

Best For: Creative entrepreneurs, content creators, and small businesses who prioritize beautiful design and want predictable costs as they scale their audience.

Test: Button CTAs vs. text link CTAs in newsletters

Result: Campaign Monitor tested buttons versus text links for CTAs and found buttons generated a 27% increase in click-throughs compared to simple hypertext links.

Takeaway: While buttons typically outperform text links, newsletter format matters. SitePoint's content-heavy newsletter still gets amazing CTR from simple text links. Test what works for your specific audience and newsletter style.

Before: Manually sourced topics, wrote, formatted, and emailed newsletters; slow, repetitive, and error-prone.

After: This agent workflow finds trending AI news via Gemini, writes and formats the content, pulls subscriber emails from Google Sheets, and sends via Gmail, completely hands-free.

Result: AI-powered newsletters delivered on a schedule with zero manual effort. Most teams save 3-4 hours per send and scale reliably.

Want to build your own? Grab the step-by-step tutorial and workflow template.

When you've automated 90% of your newsletter workflow and now you're just watching the stats roll in like... 😎

Thanks for reading,

Eren Daskesen

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