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👋 Hey!
This week's all about personalization at scale. 1440 just hit 4.6 million subscribers and evolved into a "knowledge collective," Beehiiv dropped their most-requested feature of 2025, Kit is doubling down on A/B testing, and Buttondown keeps shipping quality-of-life upgrades. Plus, we're breaking down how The Rundown AI surpassed 2M+ subscribers.
Ready to level up? Let's dive in! 👇
🔥 This Week's Hot Takes
Beehiiv launches Dynamic Content for personalized emails. Show different content to different readers in one send, no code required. Perfect for targeted sponsors, regional promos, and product offers. Available on Max/Enterprise plans.
Beehiiv adds image carousels to the site builder. Showcase products, portfolios, or testimonials without extra pages; more visual real estate boosts engagement and conversions.
Kit now lets you A/B test preview text alongside subject lines. Your subject and preview work together in the inbox; test them together, too. Find the winning combo faster and discover what actually drives opens with your audience.
Buttondown adds inbox filters for faster reader management. Filter for "Unread" or "Needs response" and bookmark the URL to cut reply overhead—never miss a reader follow-up again.
Google lets users change Gmail addresses while keeping old ones active. Aliases mean segmentation friction and false churn. Update your list-hygiene practices and build Gmail-specific engagement segments now.
1440 hits 4.6 million subscribers and evolves into a knowledge collective. They launched Topics (12M unique visitors), added three vertical newsletters, and expanded to podcast and YouTube, proving that diversification drives discovery and retention.
💡 Growth Hack of the Week
Turn Every Newsletter Into a Viral X Thread
How: Pull 3–5 key insights from each issue and repackage them into a thread. Start with a bold hook (47–73 characters), add value in 5–8 tweets, end with a simple CTA: "Want more? Join [X] readers: [link]."
Why: Threads get 3x more engagement than single tweets and can live for days in the algorithm. Rowan Cheung (The Rundown AI) got his first 55,000 subscribers entirely from organic X threads with CTAs.
Expected Result: 80–90% of newsletter growth can come from consistent weekly threads. One viral thread can drive 500–2,000 new subscribers overnight.
Pro Tip: Post threads between 6–8 AM CST on weekdays, then reply to every comment in the first 60 minutes. This trains the algorithm to boost your content.
🤝 Deal of the Week
Dub — Advanced link attribution and conversion tracking for creators
What the deal is: A link management platform that replaces generic URLs with branded short links on your own custom domain. Dub tracks the complete subscriber journey from email click to final sale, so you know exactly which issues and links actually drive revenue, not just clicks. You also get A/B testing for headlines and offers, geo and device analytics, auto-generated branded QR codes, and a built-in affiliate program manager with global payouts and tax compliance. Get 20% off for 3 months using our exclusive link.
Who should take the deal: Newsletter operators who want real attribution data instead of guessing which content converts. If you're running sponsor campaigns, affiliate programs, or selling your own products and need to prove ROI, or if you've ever wondered which link in your issue actually drove that sale, Dub gives you the answers.
Get 20% off for 3 months.
Spotlight: The Rundown AI (2M+ subscribers, Forbes 30 Under 30 founder)
What Works:
X-first distribution: Rowan Cheung's first 55,000 subscribers came entirely from organic Twitter threads. He posts viral content, then adds a simple CTA to funnel readers to the newsletter.
Three actionable takeaways: Every issue distills AI chaos into "3 Things You Can Use Today": no fluff, just what changes your workflow.
Premium audience by design: 46% of readers are C-suite executives or founders, with 87% actively integrating AI into their workflows: perfect for high-CPM sponsors.
Creator Quote: "I research for two hours in the morning, find the coolest things, and write threads about them. Then I put that in the newsletter, and whenever the threads go viral, I add a call to action." — Rowan Cheung
🛠️ Tool of the Week
Why You'll Love It: Stop context-switching between your newsletter research and social promotion. HeyPost is a Chrome extension that reads any webpage you're browsing and instantly generates platform-optimized posts for LinkedIn, X, Instagram, and Facebook. One click, four platforms, done.
Best For: Newsletter creators who repurpose content to social but hate writing the same thing three different ways. Browse your sources, click HeyPost, review and post. Free tier gives you 5 generations/day.
🧪 A/B Test of the Week
Test: Personal sender name vs. brand-only sender name
Result: MailerLite tested "Kerry @ MailerLite" against just "MailerLite" for their product newsletter. The personal sender name achieved a 3.81% higher open rate, with over 1,000 more people opening the email with a human name attached.
Takeaway: People prefer emails from people, not faceless brands. Try "[Your Name] from [Newsletter]" as your sender name and match it with a personal sign-off in your content. The more human your inbox presence, the more opens you'll earn.
Don't keep us a secret: Share HeyNews with a fellow newsletter nerd.
😂 Meme of the Week
🔗 Quick Links
Questions? Just write a comment below. I read all the comments and respond to them.
Thanks for reading,
Eren Daskesen
BEFORE YOU GO
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