👋 Hey!
This week's packed with platform power moves and creator success stories you can steal! From Substack's new A/B testing features to newsletters hitting $750K launches, plus AI workflows that cut production time in half. We're also spotting some questionable subscriber claims that remind us why transparency wins every time.
Ready to level up your newsletter game? Let's dive in! 👇
⚡ Your Newsletter Should Be Your Money Machine
See exactly how we 2x'd TWISM's income in 90 days (and can do the same for you).
🔥 Limited Premium Newsletter Ad Spots
Reach highly engaged audiences through our portfolio of trusted newsletters.
🔥 This Week's Hot Takes
Substack launches built-in A/B headline testing. Now you can optimize open rates with data, no more headline guesswork for Substack newsletters!

Book your first newsletter sponsor with just hundreds of subscribers. You don't need 10,000+ readers to monetize; early sponsorships accelerate growth and help you build repeatable, scalable revenue.
The Verge launches three new subscriber-exclusive newsletters. Exclusive content drives paid subs and strengthens audience loyalty. Take notes for your own premium newsletter strategy!
Ghost publishers top $100M earnings, add ActivityPub support. Ghost's huge payout and ActivityPub integration mean more monetization and multi-platform reach for indie newsletter creators.
How email signatures became viral marketing. Mastering your default footer is low-effort, high-impact brand growth; just ask Hotmail and Superhuman.
💡 Growth Hack of the Week
The 1k Challenge: 1,000 Subscribers in 30 Days
How: Follow this system from Newsletter Operator: Pick ONE social platform (LinkedIn recommended). Every weekday, publish one post, leave 5-10 genuine comments on other accounts, DM all new followers, and send 20 targeted connection requests. Each week, schedule: 1 pre-CTA teaser post for your newsletter, 1 "comment to get" lead magnet post, one full newsletter (gated as a blog post), and three editorial value posts. Repurpose newsletter content as social posts and lead magnets.
Why: This creates daily touchpoints, leverages network effects, and multiplies your reach, while the "comment to get" tactic quickly converts platform engagement into email subscribers.
Expected Result: Newsletter Operator grew from 0 to 1,000+ subscribers in 21 days and has repeated this success with 100+ clients. Typical conversion: 20–50% of new connections become subscribers.
What Works:
Trust-first approach: Dr. Jen Ashton built audience trust for 6 months before monetizing.
Community-powered launch: The first paid product was designed as a cohort experience, fueling FOMO and retention.
Owned audience: 181,000+ beehiiv subscribers made direct, algorithm-free reach possible.

Creator Quote:
"We focused on sharing the journey, not selling a product. That real-time trust is what turned readers into our first 5,000 customers."
Want to study the full playbook? Read the case study on Ajenda's $750K launch.
🛠️ Tool of the Week
Why You'll Love It: Instantly automate personalized newsletters and track engagement, perfect for creators who want to scale without adding hours to their week.
Best For: Newsletter operators looking to leverage AI for hyper-personalized content delivery and better subscriber retention.
🧪 A/B Test of the Week
Test: Question-based vs. statement-based vs. data-driven subject lines
Result: Role-based personalization (targeting industries or job roles) in subject lines consistently outperforms first-name-only personalization, leading to higher open rates and more engagement.
Takeaway: Don't rely on generic subject lines or first-name-only personalization. Try mixing question hooks, data-driven stats, and tailored industry/role references in your subject lines to stand out in crowded inboxes.
⚙️ Automation Deep Dive
beehiiv + Content Calendar: Stress-Free Newsletter Planning Workflow
Before: Juggling Notion docs, Google Sheets, and sticky notes led to missed deadlines and last-minute panic.
After: With beehiiv's built-in Content Calendar, you capture ideas, map your publishing cadence, and drag-and-drop issues, all in one platform.

Result: Creators save hours per month, batch-plan 4–8 issues at a time, and stay consistent; no more burnout or publishing gaps.
Want the full framework? Check out The Newsletter Content Planning Framework That Saved My Sanity for step-by-step setup and time-saving templates.
😂 Meme of the Week
After spending 6 hours perfecting your newsletter design on desktop, feeling like a creative genius, you check how it looks on mobile and discover it's basically unreadable chaos.

🔗 Quick Links
Questions? Just write a comment below. I read all the comments and respond to them.
Thanks for reading,

Eren Daskesen
BEFORE YOU GO
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